R. I. P.

A legend passes…

I think I’ll polish up the old hubs in his honor this weekend.

(per www.trackosaurusrex.com)

In an attempt to let the world know how committed they are to their footwear line, Chrome announces their Turds For Gold Shoe Exchange. For two days only, Chrome will be slinging a new pair of shoes to anyone that sends them a worn-out pair of kicks.

“There are a lot of great shoe brands out their but few, if any, are made to handle the harsh demands of riding in the city,” says Chrome Marketing Director, Matt Sharkey.

“Our shoes are built to hold up under the toughest conditions and are designed 100% to address the needs of the everyday city cyclist. Not only did we want to build a shoe that was durable and functional, but we also paid close attention to overall fit and timeless style.”

The exchange begins on Wednesday, March 17 and ends promptly the next day on Thursday, the 18th. Packages must be post marked by 3/18 to qualify and should include a return shipping address and shoe size info.

Please ship all packages to:

Chrome Industries

Attn: Turds for Gold/Sharkey

580 4th Street San Francisco, CA 94107

We were pleased to have two Bicycle Police patrolling Oak Cliff stop by and introduce themselves yesterday. Today they brought two other officers by to say hi. Thursday was the 1st day to have them here in the O.C. on bikes and so far it sounds like they enjoy being out of their cars quite a bit. 

Cheaper, greener, and healthier for the city. Keeps our streets safer and more secure. Brings awareness to cycling. Hell, other than the fact that I’ll have to follow the laws a little more now, I like this. We are glad to see the city using the bikes in our hood and hope the program takes off.

Still looking for something to wear to the B.F.O.C. Love Your Lane ride this Sunday, Valentine’s Day? This cycletastic design inspired by Robert Indiana was created locally (Amanda Pounds) and printed locally (Jeff Newton) on America Apparel. We have very limited quantities of this shirt—only five in each color and size. Here’s the size/color breakdown.

Ladies: Fuchsia (M, L) and Turquoise (S, M, L). Guys: Red (M, L, XL) and Turquoise (S, M, L). $20.

These shirts will ONLY be available at ride on Sunday. Email me (holly  at hollyjefferson dot com) in advance if you’d like me to reserve one.

11″ x 17″. Signed and Numbered. Limited Edition of 50. $15 (Pickup). $23 (Shipped)
Many of you told us that you made a love connection with the Bike Friendly Oak Cliff Valentine’s Day ride poster that was concepted and created by the ladies of the O.C.B.C. family. Thanks for all the sweet shout outs, we’re also smitten with it.

Dig this, you can now get your hands on this lovely limited-edition poster, hand-silkscreened with earth-friendly water-based inks and lots of T.L.C. Each is signed, numbered, and limited to a mere 50 prints split evenly between the colors Sweet Tooth or Pink Lemonade—both premium paperstocks from French Paper’s heavy-duty Muscletone line. Yum!

Buy one now and score your color of choice—while supplies last. All orders will be delivered at the Love Your Lane ride. We’ll also have posters to purchase that afternoon.

xx, Halz and Amanda

Starting today, Tradewinds (2843 W Davis) is offering one free drink (wells and domestics) to all who show up on a bicycle. That’s just the begining, after the free drink you’ll get happy hour pricing. See you there.

Check them out on myFace

Lookey lookey what our lovely designer made for us, as both birthday and valentines presents, aren’t you jealous! She is only going to print 2 shirts currently, one for me and one for E.  

FRONT

BACK

We think they’re fantastic so we will try to throw some on our shelves soon, so if you’re interested let us know your size(we use American Apparrel) before we place our next order 02/08/10.

I repeat, 8:30 starting tomorrow. We’ll have a little more time to let our bones warm up to the cold now.

If 7:30 was a little too early for all you party animals, come on down and join us at the new hour. Now I can have one more beer at the Yo La Tengo show tonight!

Nothing like “breaking” in your new frame-up build. That’s right, I wrecked! Not one, but two beautiful bikes of mine. At least they weren’t outfitted with vintage Campagnolo components or anything. Oh wait, yes they were.

Oh I wish I could have seen it happen, as an onlooker. Fumbling, stumbling, tumbling—one bike went up the curb, wheelies riderless into a driveway while I did the splits, in a futile effort to save one bike and ended up rolling off. I watched, in slow motion, as my not-even-finished-bike rolls down the street and nosedives into the unforgiving pavement. I got up, ran to my fallen steed, caressed its wounds, and gave it a swig off the flask to ease the pain. I waited a moment, fought back the tears, and gingerly switched bikes to ride to my destination—listening to the painful moan of the now squealing brakes the whole way.

At least I got the first scratches out of the way. Had the new bar wrap been installed I don’t think I could have held back those tears.

Lesson: Do not ride a nice bike and try to carry another precious bike.

Ladies first. BFOC is kicking out the first group ride of the year for V.D./Chinese New Year, and the route and poster have been coordinated by two lovely ladies in the group. Everything could use a lady’s touch if you ask me. I like starting the year off  soft and gentle, sticking with those silly resolutions, and then rolling into a curmudgeon by holiday season. Cycles and Bicycles!

Prizes for the best dressed-include: Treats from Oak Cliff’s Dude, Where’s My Sweet Chocolate, and a one-of-a-kind Valentine-centric B.F.O.C. T-shirt.

Lets hook up at Main Street Garden Park at 2 p.m., cruise through downtown to Cedar Springs, down Turtle Creek Blvd., and over to Uptown where we’ll make a stop at The Ginger Man before heading back to our nice new park downtown.

Check back for more details, and route maps. We hope you can all make out, ahem, make it out for this romantic getaway.

RSVP HERE!!!!!

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