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(per www.trackosaurusrex.com)
In an attempt to let the world know how committed they are to their footwear line, Chrome announces their Turds For Gold Shoe Exchange. For two days only, Chrome will be slinging a new pair of shoes to anyone that sends them a worn-out pair of kicks.
“There are a lot of great shoe brands out their but few, if any, are made to handle the harsh demands of riding in the city,” says Chrome Marketing Director, Matt Sharkey.
“Our shoes are built to hold up under the toughest conditions and are designed 100% to address the needs of the everyday city cyclist. Not only did we want to build a shoe that was durable and functional, but we also paid close attention to overall fit and timeless style.”
The exchange begins on Wednesday, March 17 and ends promptly the next day on Thursday, the 18th. Packages must be post marked by 3/18 to qualify and should include a return shipping address and shoe size info.
Please ship all packages to:
Chrome Industries
Attn: Turds for Gold/Sharkey
580 4th Street San Francisco, CA 94107
Still looking for something to wear to the B.F.O.C. Love Your Lane ride this Sunday, Valentine’s Day? This cycletastic design inspired by Robert Indiana was created locally (Amanda Pounds) and printed locally (Jeff Newton) on America Apparel. We have very limited quantities of this shirt—only five in each color and size. Here’s the size/color breakdown.
Ladies: Fuchsia (M, L) and Turquoise (S, M, L). Guys: Red (M, L, XL) and Turquoise (S, M, L). $20.
These shirts will ONLY be available at ride on Sunday. Email me (holly at hollyjefferson dot com) in advance if you’d like me to reserve one.
11″ x 17″. Signed and Numbered. Limited Edition of 50. $15 (Pickup). $23 (Shipped)
Many of you told us that you made a love connection with the Bike Friendly Oak Cliff Valentine’s Day ride poster that was concepted and created by the ladies of the O.C.B.C. family. Thanks for all the sweet shout outs, we’re also smitten with it.Dig this, you can now get your hands on this lovely limited-edition poster, hand-silkscreened with earth-friendly water-based inks and lots of T.L.C. Each is signed, numbered, and limited to a mere 50 prints split evenly between the colors Sweet Tooth or Pink Lemonade—both premium paperstocks from French Paper’s heavy-duty Muscletone line. Yum!
Buy one now and score your color of choice—while supplies last. All orders will be delivered at the Love Your Lane ride. We’ll also have posters to purchase that afternoon.
xx, Halz and Amanda


(Repost from my blog)
Saw these “Kroozbox” bike baskets in Marfa last weekend and caught an immediate case of the smittens. Love struck, my friends demanded I get on my bike and chase down the two guys on vintage bikes to get the scoop. Turns out the two are the Austin-based designers of the not-yet-released “Kroozbox.” Only 100 are initially being constructed and each is made of wood, brushed aluminum, and weighs only one pound! And they retail for only like $100! The knife to the heart? I LOST THEIR CONTACT INFO and can’t presale one for myself or pester Jeremy and Ean into carrying a few of them at everyone’s favorite bike shop in Oak Cliff! If anyone knows how to locate these guys, please let me know. I’ve Googled and Googled and can’t find them. Frowning.
UPDATE!!! Word got out to the designers and they got in touch (see comments). Yes! I’ll have mine in about a month or so!
O.C.B.C. is completely stoked to announce that it’s the EXCLUSIVE Dallas distributor of the Guv’nor, Roadster Sovereign, and Princess Sovereign British bikes from Pashley. They just arrived in store today and are being assembled—two have already been sold! ‘Allo, cult following. If you’re unfamiliar, Pashley is England’s long-standing bicycle manufacturer—building by hand since 1926. Each combines classic styling with the finest materials and high quality craftsmanship. And what perfect timing: Cyclesomatic kicks off tomorrow! Don’t you want a new bike? The shop does offer 90-day layaway on new bikes. Stop by, check them out, and give one a test ride.

The oh-so-gorgeous Guv’nor.

The town and country Princess Sovereign.

The super classic Roadster Sovereign.

RAIN AIN’T NO THANG!!! BRING IT
Get to O.C.B.C at 1 p.m., get your manifest, scope the checkpoints, start plotting on how you’ll come in first for the cash prize, then hit the road. Here are the basics of an Alleycat race if you have no idea what I’m talking about.
Need a ride that you didn’t braze together with map gas and no flux? Try this for some gofast (nice reflectors).


Months of preparation come to a culmination this Friday night with the grand kickoff of Cyclesomatic. Join us for a ride and a movie on Friday. Can’t make it? No worries. Cyclesomatic is a 10-day celebration throughout Oak Cliff with bicycling events for all ages.
Click for a complete list of events. So so so many great happenings. Get on your bike and come ride, chill out, and play with us.

(Sorry ladies, they are taken.)
I think you’ll agree with Amanda and I that this is quite possibly the cutest picture of Ean and Jeremy ever. EVER. Ean calls tandem bikes “relationship killers” but these two couldn’t look happier. Maybe it’s because they survived their short ride around the block in the rain last Saturday. Jeremy described his view as a “wall of shirt” and I think they almost fell a few times. They probably don’t want me mentioning that.
You can tell by Ean’s filthy palm that he spent a ton of time working on getting this chocolate brown vintage Schwinn tandem ready for sale or to rent. Its status is still undecided. The chrome now gleams, it has a new wheel set, new pedals, and a bunch of other stuff I don’t know how to describe. Stop by the shop or give them a call to learn more about this cool ride.









